Terms of Service

These Terms of Service (the “Terms”) are a contract between you and the California Fresh Farmers Market Association (“CFFMA,” the “Association,” “we,” “us,” or “our”), a California association with offices at 8839 N Cedar Ave #385, Fresno, CA 93720. They govern your access to and use of the CFFMA platform, including our web application, vendor and event portals, shared links, emails, text messages, and phone lines (together, the “Platform”).

By creating an account, signing in, or otherwise using the Platform, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Platform.

If you use the Platform on behalf of a business or organization, you represent that you are authorized to bind it, and “you” means both you and that organization.

These Terms cover your use of the Platform as software. Participation in a CFFMA market or event is governed separately by the CFFMA Membership Agreement you sign, the Market Rules and Regulations, and any event-specific terms, fee schedules, or sponsorship agreements you enter into.

• You must be at least 18 years old to create an account.
• You must provide accurate, current, and complete information and keep it up to date. Compliance records — insurance certificates, permits, and certifications — must be current and truthful; an expired or misrepresented document can result in removal from an event.
• You are responsible for everything that happens under your account. Keep your password confidential, do not share your login, and enable two-factor authentication where offered. Tell us promptly at vendors@cffma.com if you suspect unauthorized access.
• If you invite sub-users to your vendor account, you are responsible for their use of the Platform and for removing their access when they leave your business.
• Shared links (sales-reporting links, proposal links, photo-upload links, gallery links) grant access to whoever holds them. Treat them as confidential and do not forward them to people who should not have that access.

You agree not to:

• use the Platform for any unlawful purpose or in violation of any health, agricultural, tax, employment, or consumer protection law;
• submit false, misleading, or fraudulent information, including forged permits, insurance certificates, or sales figures;
• access another user’s account or data, or attempt to bypass authentication, permissions, rate limits, or bot protection;
• scrape, harvest, or bulk-export data from the Platform except through features we provide for that purpose;
• upload malware, or interfere with or place unreasonable load on the Platform or its infrastructure;
• upload content you do not have the rights to, or content that is defamatory, harassing, hateful, obscene, or that infringes another person’s intellectual property or privacy;
• send unsolicited commercial messages through the Platform’s messaging or campaign tools, or use them to contact people who have opted out;
• reverse engineer, decompile, or attempt to derive the source code of the Platform, or resell or sublicense access to it; or
• use the Platform’s AI features to generate unlawful, deceptive, or infringing content, or to impersonate another person or business.

We may investigate suspected violations and may suspend or terminate access, remove content, or refer matters to law enforcement.

You keep ownership of the content you submit — your business information, logos, product and menu descriptions, photos, documents, and messages (“Your Content”).

You grant CFFMA a non-exclusive, worldwide, royalty-free license to host, store, reproduce, adapt for formatting and display, and transmit Your Content as needed to operate the Platform and administer your participation. For content you publish or submit for promotional use — your vendor profile, logo, product photos, and event photos — you also grant CFFMA a license to display and distribute that content in market listings, event materials, galleries, press materials, websites, and social media promoting CFFMA markets and their vendors. You may withdraw this promotional license going forward by writing to us; we will stop new uses and remove the content from channels we control, though printed materials and third-party reposts already distributed cannot be recalled.

You represent that you have the rights necessary to grant these licenses and that Your Content does not infringe anyone else’s rights.

CFFMA owns the Platform itself, including its software, design, layout, and the CFFMA name, logos, and marks. Nothing in these Terms transfers those rights to you. Event artwork, maps, and marketing materials we produce remain ours, though we may grant vendors and partners permission to use specific assets to promote an event they take part in.

• What you owe. Membership dues, participation and booth fees, percentage-of-sales fees where applicable, and any other charges are set out in your Membership Agreement, the applicable fee schedule, or the event terms you accept.
• Payment method on file. You authorize CFFMA to charge the payment method you save for amounts that come due, including recurring dues and event fees, on the schedule disclosed to you. Card and bank details are handled by our payment processor, Stripe, under its own terms; CFFMA does not store full card or account numbers.
• Sales reporting. Where fees depend on sales, you agree to report gross sales accurately and on time and to provide supporting register or point-of-sale records on request.
• Late and failed payments. Declined or late payments may incur the late fees stated in your Membership Agreement and may result in a hold on event assignments until the balance is cleared.
• Refunds and cancellations. Refund and cancellation rules for events and dues are governed by your Membership Agreement and the terms of the specific event. Fees are otherwise non-refundable except where required by law.
• Taxes. You are responsible for your own sales, use, and income taxes and for any permits your business requires.
• Billing questions. Please raise any disputed charge with us within 60 days of the invoice date so we can investigate.

By providing your email address and phone number, you consent to receive account, application, event, scheduling, and billing communications from CFFMA by email, text message, push notification, and phone, including calls and texts sent using automated systems. Consent to marketing messages is not a condition of membership.

• Reply STOP to any text to opt out of texts from that number and HELP for assistance. Message frequency varies; message and data rates may apply.
• Use the unsubscribe link in marketing emails to opt out of them. Operational messages about your account will continue while your account is active.
• Some calls to and from our business lines are recorded and transcribed, with notice at the start of the call.
• You agree that electronic records and signatures — including the e-signature workflow used for the Membership Agreement and proposals — satisfy any requirement that an agreement be in writing and signed.

The Platform connects to services operated by others — among them Stripe, Google, Meta, Eventbrite, Webflow, Square, Toast, Clover, and Shopify. When you connect one, you authorize us to exchange data with it as the connection’s permissions allow, and your use of that service is governed by its own terms and privacy policy. We are not responsible for third-party services, and a change or outage on their side may affect Platform features that depend on them.

The Platform includes AI-assisted features that draft messages, summarize threads, transcribe calls and voicemails, generate imagery, and suggest actions. AI output may be inaccurate or incomplete. It is provided as a drafting and support aid, not as legal, tax, insurance, food-safety, or regulatory advice, and you should verify anything you rely on.

A person reviews AI-assisted communications and recommendations before they affect your application, membership, billing, or employment. Content processed by AI features is handled as described in our Privacy Policy.

We work to keep the Platform available, but we do not promise uninterrupted or error-free service. We may modify, suspend, or discontinue features, and we may perform maintenance, at any time. We will give advance notice of significant changes when we reasonably can.

You may stop using the Platform at any time and may ask us to close your account by writing to vendors@cffma.com. We may suspend or terminate your access if you breach these Terms or your Membership Agreement, if your account is used unlawfully, if required compliance documents lapse, if amounts owed go unpaid, or if we reasonably believe suspension is necessary to protect the Platform, other users, or the public.

Closing an account does not cancel amounts already owed, end obligations under your Membership Agreement, or require us to delete records we are required to keep. The sections on content licenses already granted, fees, disclaimers, limitation of liability, indemnification, and dispute resolution survive termination.

THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE FULLEST EXTENT PERMITTED BY LAW, CFFMA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTY THAT THE PLATFORM WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.

CFFMA does not guarantee attendance, sales, weather, booth placement, or the conduct of other vendors, customers, sponsors, or venue operators. We are not responsible for the products other vendors sell or for disputes between you and another vendor, a customer, or a venue.

TO THE FULLEST EXTENT PERMITTED BY LAW, CFFMA AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST SALES, LOST DATA, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATED TO THE PLATFORM, WHETHER BASED ON CONTRACT, TORT, OR ANY OTHER THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THE PLATFORM IN ANY TWELVE-MONTH PERIOD WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID CFFMA IN PLATFORM-RELATED FEES DURING THAT PERIOD OR (B) ONE HUNDRED DOLLARS ($100). Nothing in these Terms limits liability that cannot be limited under California law, including liability for fraud, gross negligence, or willful misconduct.

You agree to indemnify, defend, and hold harmless CFFMA and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys’ fees) arising out of your use of the Platform, Your Content, your products or services, your violation of these Terms or of any law, or your infringement of another person’s rights. This is in addition to, and does not replace, any indemnification obligation in your Membership Agreement.

Governing law and venue

These Terms and any dispute arising out of or related to them or the Platform are governed by the laws of the State of California, without regard to its conflict-of-laws rules. Subject to the arbitration provision below, any action must be brought in the state or federal courts located in Fresno County, California, and you consent to the personal jurisdiction of those courts.

Agreement to arbitrate

Any dispute, claim, or controversy arising out of or relating to these Terms or the Platform, including their formation, interpretation, breach, or termination, and including whether a claim is subject to arbitration, will be determined by binding arbitration in Fresno, California, before a single arbitrator, administered by the American Arbitration Association under its applicable rules. Judgment on the award may be entered in any court with jurisdiction.

Arbitration is on an individual basis. You and CFFMA each waive any right to bring or participate in a class, collective, or representative action, and the arbitrator may not consolidate claims or preside over any form of class proceeding. Either party may still bring an individual claim in small claims court or seek injunctive relief in court to protect intellectual property or confidential information. If the class waiver is found unenforceable as to a particular claim, that claim will proceed in court and the rest of this section remains in force.

• Changes. We may update these Terms. We will revise the “Last updated” date and, for material changes, give notice through the Platform or by email before they take effect. Continuing to use the Platform after that means you accept the updated Terms.
• Entire agreement. These Terms, the Privacy Policy, and any agreement you have signed with CFFMA are the entire agreement between us on their subject matter.
• Severability. If any provision is held unenforceable, it will be limited or removed to the minimum extent necessary and the rest stays in effect.
• No waiver. Our failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, reorganization, or transfer of our operations.
• No third-party beneficiaries. These Terms do not create rights for anyone other than you and CFFMA.
• Force majeure. Neither party is liable for failures caused by events beyond its reasonable control, including weather, fire, natural disaster, power or network outages, labor disputes, and government orders.
• Notices. We may send notices to the email address on your account. Send notices to us at the address in Section 17.

Questions about these Terms can go to: